EDF – Electric Campaign (2015)

For this project, I worked on a digital campaign featuring wordplay with actors Éric Judor and Hafid F. Benamar. The campaign included a website, a series of looping GIFs reminiscent of memes, and banner ads for online promotion. Additionally, I designed the group’s 2015 greeting card.

DF (Électricité de France) is the French national electric utility company and ranks among the top energy providers globally. In 2021, EDF was the world’s second-largest energy provider by market capitalization.

I was responsible for UX/UI design, art direction, and motion graphics, ensuring a cohesive visual identity across all digital assets.

Software used: Photoshop, After Effects, Illustrator
Role: UX/UI, Art Direction & Motion Design