Genziana Vittoria – Brand Identity & Communication (Rome, Italy, 2021)

For this project, I developed the complete brand identity for Genziana Vittoria, a traditional Italian liqueur made from gentian roots and produced in Rome by the family-owned Distilleria Diloretto. The visual identity pays tribute to the Abruzzo region, where the gentian liqueur tradition originates, with a label illustration featuring a brigand on horseback — a symbolic figure of the local mountains.

My responsibilities covered the entire visual ecosystem: logo design, bottle and label illustration, website, brochure, product photography, the branding of a Vespa Ape, and the exhibition stand for the Roma Bar Show — all integrating the mascot and brand elements to ensure a cohesive and memorable identity across digital and physical media.

Software used: Affinity Designer, Illustrator, Photoshop, WordPress
Role: Art Direction, Branding, Illustration, Web Design, Web intégration, Photography

Les Engagements EDF

Following the London 2012 Olympic Games, I worked on a campaign for EDF titled “Engagements EDF & Moi”. The project involved producing a teaser video ahead of the campaign launch. Shot in a studio on green screen, the footage was composited with 3D elements to create a dynamic and engaging visual narrative.

The campaign was deployed across bus shelters, airport and train station screens, as well as the EDF corporate website.

EDF (Électricité de France) is the French national electric utility company and one of the world’s leading energy providers.

I was responsible for directing the shoot, working with actors, as well as handling post-production, motion design, and compositing.

Software used: Photoshop, 3ds Max, After Effects, Premiere Pro
Role: Directing, Actor Direction, Post-Production & Motion Design

EDF – Electric Campaign (2015)

For this project, I collaborated on a digital campaign featuring wordplay with actors Éric Judor and Hafid F. Benamar. The campaign included a website, a series of looping GIFs reminiscent of memes, and banner ads for online promotion. Additionally, I designed the group’s 2015 greeting card.

EDF (Électricité de France) is the French national electric utility company and ranks among the top energy providers globally. In 2021, EDF was the world’s second-largest energy provider by market capitalization.

I was responsible for UX/UI design, art direction, and motion graphics, ensuring a cohesive visual identity across all digital assets.

Software used: Photoshop, After Effects, Illustrator
Role: UX/UI, Art Direction & Motion Design

For this project, I designed a video advertisement for airport and metro screens. The concept features a split composition: a woman lying on a deck chair on the top half, mirrored by a person in a pool on the bottom half. A visual slider effect seamlessly blends the two bodies, shifting the composition from 80/20 to 20/80 to create a striking, cohesive image.

I handled the visual concept, compositing, and animation using Photoshop and After Effects, ensuring a smooth and visually engaging final video.

Software used: Photoshop, After Effects
Role: Visual design & motion graphics