Genziana Vittoria – Brand Identity & Communication (Rome, Italy, 2021)

For this project, I developed the complete brand identity for Genziana Vittoria, a traditional Italian liqueur made from gentian roots and produced in Rome by the family-owned Distilleria Diloretto. The visual identity pays tribute to the Abruzzo region, where the gentian liqueur tradition originates, with a label illustration featuring a brigand on horseback — a symbolic figure of the local mountains.

My responsibilities covered the entire visual ecosystem: logo design, bottle and label illustration, website, brochure, product photography, the branding of a Vespa Ape, and the exhibition stand for the Roma Bar Show — all integrating the mascot and brand elements to ensure a cohesive and memorable identity across digital and physical media.

Software used: Affinity Designer, Illustrator, Photoshop, WordPress
Role: Art Direction, Branding, Illustration, Web Design, Web intégration, Photography

Air Liquide – Door Wrapping (2021–2022)

Air Liquide – Door Wrapping (2021–2022)

For this project, I designed the wrapping of around thirty doors featuring illustrations of famous scientists. The goal was to highlight the company’s scientific culture while giving the spaces a strong and inspiring visual identity.

I was responsible for creating the illustrations using Adobe Illustrator and Photoshop, as well as coordinating the production with the printing company.

Software used: Illustrator, Photoshop
Role: Graphic design & print coordination