Les Engagements EDF

Following the London 2012 Olympic Games, I worked on a campaign for EDF titled “Engagements EDF & Moi”. The project involved producing a teaser video ahead of the campaign launch. Shot in a studio on green screen, the footage was composited with 3D elements to create a dynamic and engaging visual narrative.

The campaign was deployed across bus shelters, airport and train station screens, as well as the EDF corporate website.

EDF (Électricité de France) is the French national electric utility company and one of the world’s leading energy providers.

I was responsible for directing the shoot, working with actors, as well as handling post-production, motion design, and compositing.

Software used: Photoshop, 3ds Max, After Effects, Premiere Pro
Role: Directing, Actor Direction, Post-Production & Motion Design

EDF – Electric Campaign (2015)

For this project, I collaborated on a digital campaign featuring wordplay with actors Éric Judor and Hafid F. Benamar. The campaign included a website, a series of looping GIFs reminiscent of memes, and banner ads for online promotion. Additionally, I designed the group’s 2015 greeting card.

EDF (Électricité de France) is the French national electric utility company and ranks among the top energy providers globally. In 2021, EDF was the world’s second-largest energy provider by market capitalization.

I was responsible for UX/UI design, art direction, and motion graphics, ensuring a cohesive visual identity across all digital assets.

Software used: Photoshop, After Effects, Illustrator
Role: UX/UI, Art Direction & Motion Design

For this project, I designed a video advertisement for airport and metro screens. The concept features a split composition: a woman lying on a deck chair on the top half, mirrored by a person in a pool on the bottom half. A visual slider effect seamlessly blends the two bodies, shifting the composition from 80/20 to 20/80 to create a striking, cohesive image.

I handled the visual concept, compositing, and animation using Photoshop and After Effects, ensuring a smooth and visually engaging final video.

Software used: Photoshop, After Effects
Role: Visual design & motion graphics

LVMH – Les Journées Particulières

LVMH – Les Journées Particulières

As part of the Les Journées Particulières event, the LVMH group opened its workshops to the public, showcasing the exceptional craftsmanship of its artisans.

I contributed to the design of the website, the mobile app, and social media content. The project also included producing video reports within iconic Houses such as Dior, Louis Vuitton, and Hennessy.

This initiative celebrated the savoir-faire of LVMH’s many prestigious brands, including Dior, Louis Vuitton, Celine, Givenchy, Fendi, Loewe, Bulgari, TAG Heuer, Moët & Chandon, Dom Pérignon, Ruinart, Veuve Clicquot, among others.

Software used: Photoshop, Illustrator, After Effects
Role: Web & App design, Social media post, Video reporting

Kering

Kering – Design & Motion (Group Intranet)

For this project, I worked on the visual identity of Kering’s intranet, the parent company of prestigious luxury houses such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté.

The scope included the graphic design of the interface, the logo animation, and the creation of a motion design video to introduce and promote this new digital platform for the Group’s employees.

Software used: Photoshop, After Effects
Role: Graphic design & Motion design