Genziana Vittoria – Brand Identity & Communication (Rome, Italy, 2021)

For this project, I developed the complete brand identity for Genziana Vittoria, a traditional Italian liqueur made from gentian roots and produced in Rome by the family-owned Distilleria Diloretto. The visual identity pays tribute to the Abruzzo region, where the gentian liqueur tradition originates, with a label illustration featuring a brigand on horseback — a symbolic figure of the local mountains.

My responsibilities covered the entire visual ecosystem: logo design, bottle and label illustration, website, brochure, product photography, the branding of a Vespa Ape, and the exhibition stand for the Roma Bar Show — all integrating the mascot and brand elements to ensure a cohesive and memorable identity across digital and physical media.

Software used: Affinity Designer, Illustrator, Photoshop, WordPress
Role: Art Direction, Branding, Illustration, Web Design, Web intégration, Photography

EDF – Electric Campaign (2015)

For this project, I collaborated on a digital campaign featuring wordplay with actors Éric Judor and Hafid F. Benamar. The campaign included a website, a series of looping GIFs reminiscent of memes, and banner ads for online promotion. Additionally, I designed the group’s 2015 greeting card.

EDF (Électricité de France) is the French national electric utility company and ranks among the top energy providers globally. In 2021, EDF was the world’s second-largest energy provider by market capitalization.

I was responsible for UX/UI design, art direction, and motion graphics, ensuring a cohesive visual identity across all digital assets.

Software used: Photoshop, After Effects, Illustrator
Role: UX/UI, Art Direction & Motion Design

LVMH – Les Journées Particulières

LVMH – Les Journées Particulières

As part of the Les Journées Particulières event, the LVMH group opened its workshops to the public, showcasing the exceptional craftsmanship of its artisans.

I contributed to the design of the website, the mobile app, and social media content. The project also included producing video reports within iconic Houses such as Dior, Louis Vuitton, and Hennessy.

This initiative celebrated the savoir-faire of LVMH’s many prestigious brands, including Dior, Louis Vuitton, Celine, Givenchy, Fendi, Loewe, Bulgari, TAG Heuer, Moët & Chandon, Dom Pérignon, Ruinart, Veuve Clicquot, among others.

Software used: Photoshop, Illustrator, After Effects
Role: Web & App design, Social media post, Video reporting

Kering

Kering – Design & Motion (Group Intranet)

For this project, I worked on the visual identity of Kering’s intranet, the parent company of prestigious luxury houses such as Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, Ginori 1735, as well as Kering Eyewear and Kering Beauté.

The scope included the graphic design of the interface, the logo animation, and the creation of a motion design video to introduce and promote this new digital platform for the Group’s employees.

Software used: Photoshop, After Effects
Role: Graphic design & Motion design