Genziana Vittoria – Brand Identity & Communication (Rome, Italy, 2021)

For this project, I developed the complete brand identity for Genziana Vittoria, a traditional Italian liqueur made from gentian roots and produced in Rome by the family-owned Distilleria Diloretto. The visual identity pays tribute to the Abruzzo region, where the gentian liqueur tradition originates, with a label illustration featuring a brigand on horseback — a symbolic figure of the local mountains.

My responsibilities covered the entire visual ecosystem: logo design, bottle and label illustration, website, brochure, product photography, the branding of a Vespa Ape, and the exhibition stand for the Roma Bar Show — all integrating the mascot and brand elements to ensure a cohesive and memorable identity across digital and physical media.

👉 Software used: Affinity Designer, Illustrator, Photoshop, WordPress
👉 Role: Art Direction, Branding, Illustration, Web Design, Web intégration, Photography